Old Navy Convenience Services Rebrand

Old Navy’s Buy online and Pickup In-Store services expanded exponentially during the pandemic. With the goal to make the customer shopping experience quicker, safer and more worry-free, we needed to overhaul the look and experience of the program.

The Color Palette

The Logos

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The Icons

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The Graphics

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In-store Experience

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Old Navy Evergreen Shopper

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Ms. Representation Project