LinkedIn Contextual OOH
Built and art directed three animations for LinkedIn’s Contextual OOH campaign. The spots ran throughout various cultural events at Madison Square Garden on a digital billboard across from the arena.
ACD: Tu Phan ACD: Aaron Sanchez AD: Madison Kichler CW: Jared Leong
New York Comedy Festival 2019
NYC Billy Joel Concert
New York Knicks Game
LinkedIn Promoted IG Stories
Our business partners asked for two promoted IG stories to encourage LinkedIn members to share their success stories with the brand. These success stories would then be considered for the ongoing ‘In It Together’ commercial spots.
LinkedIn Creative Studio Trading Cards
We were given a brief to introduce the LinkedIn Creative Studio to emplyees both within. the team and outside of it. Because who doesn’t love good ole’ trading cards?
We made exclusive cards using our ECD and New hires as a way to promote trading! The game quickly caught on and with participation rising we had to print more cards. Even the Future CMO of Linkedin, Mel Selcher, was asking for a full deck! (Which we sent her, obviously.)
